Our Work - Advertising
Client:
Cass Business School
Project:
EMBA ad campaign
Overview:
Targeted at a City-based audience, the Executive MBA ‘coffee cup’ ad campaign was designed to raise awareness of Cass’s part-time MBA programme by communicating messages surrounding the convenience and up to date business thinking offered by the Cass programme. The ad, which was rolled out across print media, including the FT and CityAM, the Underground and DLR, also featured a coffee sleeve campaign targeted across City based coffee shops. A microsite was also developed for capturing and measuring responses to the overall campaign.












